“It’s not too late to boost your holiday sales,” says Justin Page, an expert in search engine optimization and marketing. To prove it, he’s holding an informational seminar for San Antonio-area businesses where he will provide actionable tactics retail businesses can implement to see a big positive impact. The event is scheduled for November 21 at 10 a.m. at the Petroleum Club Building in Energy Plaza. Sponsoring this event is Peter Margolis, president of Initial Energy Services and a long-time San Antonio resident and business owner. To learn more about this free seminar, and to register to attend, click here .
Page is not using this one-hour seminar to sell anything. Instead, he’s giving away a wealth of knowledge that can be applied quickly by any type of retail business. “My goal is to help local businesses achieve greater success in SEO and SEM,” he says, “without spending a single penny or countless hours of precious time with no guarantee of a return.”
While brick-and-mortar retail performance has been lukewarm in recent years, eCommerce continues to be a hot ticket. Fortune magazine predicts that digital sales will reach almost $95 billion this holiday shopping season. That would be a new record, and would mean that eCommerce has grabbed more than 10% of total holiday shopping market share for the first time ever. The writing on the wall is clear – there’s no better time than now to optimize one’s web presence locally and globally.
During the one-hour seminar, Page will cover how to do exactly that. Even at this late hour, he says, it’s possible to promote one’s business effectively and supercharge their holiday profits. Moreover, the tools he discusses are accessible to anyone, anywhere. Business owners only need to set aside 15 minutes a day to create a measurable upswing in web traffic and conversions.
According to Page, many of the tricks and tools he describes are the same as those employed by major enterprises. Small businesses can use them just as effectively to pull some revenue their way, without making a huge and perhaps risky investment in a marketing plan. Plus, these tools are effective not just during the holidays, but all year long.