Dann Saxton: Pioneering Director at the Intersection of Music, Film, and Virtual Reality

Los Angeles, CA – Filmmaker and creative director Dann Saxton has built an impressive career shaping stories at the cutting edge of entertainment, blending traditional film with groundbreaking immersive technologies. Known for his versatile work spanning documentaries, live music, and virtual reality, Saxton’s projects have featured some of the most iconic names in music and comedy.

Early Work and Web Series

Saxton first garnered recognition as director of the Playboy.com documentary web series, Life Lessons in 2015. The series paired cultural icons with intimate reflections, including episodes featuring Steve Aoki, Bill Burr, Lemmy Kilmister, and Armin Van Buuren. Though the series is no longer available online, it left a strong impression as a creative mix of humor and candid storytelling.

Expanding Into Virtual Reality

By the mid-2010s, Saxton had established himself as a pioneer in virtual reality production. His credits include directing or producing a string of innovative VR experiences featuring top global performers:

• Billie Eilish WebXR Metaverse (2019) – Executive Producer of the award-winning interactive project that let fans explore the singer’s personal space in a groundbreaking VR format.
• Lady Gaga & SHAZAM: Super Bowl 360° Pepsi Experience (2017) – Executive Produced a landmark VR campaign tied to one of the most-watched broadcasts in the world.
• VR The Champions: Queen & Adam Lambert (2017) – Executive Produced the global premiere of the band’s immersive concert experience.
• Coldplay: Live in VR @ iHeartRadio Theater (2016) and U2: Live in VR @ The Roxy (2015) – Directed and produced VR concerts that pushed the boundaries of live music streaming.
• Hyundai’s “A Better Super Bowl” (2017) – Collaborated with director Peter Berg as Executive Producer for the VRLIVE-powered campaign that became one of the most talked-about Super Bowl ads.

Collaborations with Music and Sports Icons

Saxton’s VR portfolio also includes projects with Shawn Mendes, Common, Andra Day, and Grace Weber, as well as collaborations with NBA on TNT: AT&T Holovision, where he directed and executive produced hologram interviews in 2020.

Pushing Into the Metaverse

Currently, Saxton is leading Monterey Pop XR, a volumetric hologram documentary in production that aims to capture the legendary festival’s legacy in the Metaverse. His commitment to merging storytelling with emerging technologies cements his role as one of the key figures shaping the next era of media.

Industry Recognition

Saxton’s work has been featured in Fortune, The Week, Universal Music Group, Blabbermouth, and Clio Awards, reflecting both his creative vision and industry impact.

With a career spanning from documentary filmmaking to VR innovations, Dann Saxton continues to redefine how audiences connect with stories, music, and live events.